vintage motorsport readers indulge their passion for all things vintage racing: 29% own at least one vintage race car and 55% participate in six or more days of track action.
Vintage racing is more than just competing in cars from bygone eras; it is a celebration of the car and all things automobilia.
Across the country, and indeed around the world, vintage or historic racing is on the rise. In the U.S. alone there are over 15 bodies and associations sanctioning historic racing and Vintage Motorsport covers most all of them. Forty-three percent of Vintage Motorsport readers enter two or more vintage races annually.
From the cars to the competition, from the people to the parts, Vintage Motorsport is the go-to resource for all things vintage racing and automobilia in North America. Nearly half of readers say they keep their copies forever and 69% regularly refer to their back-issue.
Vintage Motorsport Audience
Vintage Motorsport reaches an audience of enthusiasts who live and breathe vintage racing. They are active within the culture at every level from competition.
44% have an annual HHI over $100,000
95% identify as an automotive enthusiast
93% are routinely asked for automotive advice
78% own a premium segment car as their daily driver
94% say they are the automotive expert in their peer group
70% have visited an advertiser’s website
*2023 Audience Survey
“Seventy percent of Vintage Motorsport readers say that advertising content influences their purchase intent.”
2024 Editorial Calendar
Most recent equivalent cover shown. / Dates subject to change
February / March
Space: December 15, 2023
Materials: December 29, 2023
Mails: January 19, 2024
April / May
Space: January 26
Materials: February 9
Mails: March 1
June / July
Space: March 22
Materials: April 5
Mails: April 26
August / September
Space: May 24
Materials: June 7
Mails: June 28
October / November
Space: July 12
Materials: July 26
Mails: August 16
December / January
Space: September 13
Materials: September 27
Mailing: October 18
RATE CARD
COVER 2 (IFC):
$3375 / 1x
$3038 / 3x
$2700 / 6x
COVER 3 (IBC):
$3120 / 1x
$2808 / 3x
$2496 / 6x
COVER 4 (BC):
$3640 / 1x
$3276 / 3x
$2912 / 6x
SPREAD
$4615 / 1x
$4154 / 3x
$3692 / 6x
HALF-PAGE:
$1445 / 1x
$1301 / 3x
$1156 / 6x
FULL-PAGE:
$2595 / 1x
$2334/ 3x
$2076 / 6x
ONE-THIRD PAGE:
$1045 / 1x
$941 / 3x
$836 / 6x
QUARTER PAGE:
$865/ 1x
$770 / 3x
$692 / 6x
ONE-EIGHTH PAGE:
$630 / 1x
$545 / 3x
$504 / 6x
DIGITAL MARKETING
SINGLE SPONSOR E-BLAST ADS
V.M’s 10,000+ email data base offers a direct touch point to our audience. Your linked message can be as long or short as needed with room for photos, details and promotional offers. Limited to 1 per week. Starting at $375.
E-NEWSLETTER ADS
Every week, V.M.’s e-newsletter is filled with news, events and information on the vintage racing and classic car scene reaching 10,000+ engaged readers. Limited ad positions in each e-newsletter. Starting at $120.
WEBSITE ADS
V.M’s content-rich website is updated daily, generating regular visitors to discover what’s new in the world of vintage racing and classic cars and auctions. Ad size is 970 x 250px at $300 per month. Limited ad positions available.