62% of audience members find editorial content to be influential when making a purchase decision.
— 2023 RACER Audience Survey

Since 1992, RACER has set the standards for excellence across national and international motorsports magazines. Each issues, captures the beauty and tells the stories of the people, places and machines, going beyond the headlines, and getting to the core of what drives passion for the sport. It's been called a love letter to racing, and 78% of readers spend between 1 and 3 hours devouring each issue.  

What's more, 62% say that features in the magazine can have from some to significant influence in their purchase intent. In other words, brands that appear in RACER in either editorial or advertising become top-of-mind when our readers shop for products and services.


2024 editorial calendar

Covers shown are from equivalent prior year issue / Dates subject to change

 

March / April

Space: February 9

Materials: February 23

Mails: March 22

Plus: Go Racing / Safety Section

 

September / October

Space: August 23

Materials: September 6

Mails: September 27

Auctions and Historic Racing

 

May / June

Space: April 5

Materials: April 19

Mails: May 17

32nd Anniversary Issue

 

November / December

Space: October 18

Materials: November 15

Mails: December 13

Holiday Gift Guide

 

July / August

Space: June 13

Materials: June 27

Mails: July 26

Indy 500 Winner / Driving School Directory

 

January / February

Space: December 27

Materials: January 17, 2025

Mails: January 31, 2025

Driving School Directory

 
 

Rate Card

subject to change

 

SPREAD:

$5997 / 1x

$5397 /3x

$4797 / 6x

TWO-THIRDS PAGE:

$2256 / 1x

$2030 / 3x

$1804/ 6x

FULL PAGE:

$3146 / 1 x

$2831/ 3x

$2516 / 6x

 

HALF-PAGE

$1579 / 1x

$1421 / 3x

$1263 / 6x

ONE-THIRD PAGE:

$1189 / 1x

$1129 / 3x

$951 / 6x

OUARTER-PAGE:

$799 / 1x

$719 3/x

$639 /6x